This seems to be very simple. As I was thinking about this, as usual, effect of MBA appeared in my mind. Why not companies with enough cash balances go for the application of Keynesian model? I argue that, by doing so, companies could gain competitive advantage. Here are the reasons for my thinking. In the slowing economy, the spending by the organizations diminishes. So too for the demand for products and services. As a result organizations slow down on R&D activities which results in the loss of human resource. Organizations also know that it takes much more effort, time and money to hire them again when the economy recovers. My thinking is that instead of companies slowing their investments and firing the employees, they should start looking into the future opportunities coming on the way when the economy recovers. If the company invests its money in bettering the products and services during the recession would gain the competitive advantage of beating the competitors when the economy recovers. THey even could get best talents in the market for cheaper rates. Because the competitors would have spent less on their R&D and would have fired their employees to shield themselves from the recession.
It seems to be a good strategy for the firms with huge cash balances because these companies can utilize their excess cash to gain the competitive advantage.
So, what do you think? Do you think there is some substance in my arguments?
-Deepak